Monday, August 18, 2014

Personal Branding on a Budget

This post is dedicated to the rank beginners who just want to keep things as simple as possible with their budget and spending. The budget can always be revised later. This is geared towards fashion stylists, fashion bloggers, fashion writers and fashion interns. I will set a budget range of $50-$200 for example purposes for this post ONLY. This will vary depending on your ACTUAL budget, needs and how much you want to spend on each item. This post is only about presenting yourself as your own brand ambassador for right now. The image of yourself that you present to the world is key, so make it count.
Here are 5 Items I RECOMMEND Purchasing:
1. Business Cards: You need SOMETHING nice to hand out your contact info on. You might as well get business cards. There is no excuse not to have them! Vista Print premium cards are a must. Don't bother with the free ones with the Vista logo on the back. Or you could buy Moo Cards, which a lot of people are digging because they are snazzy.
2. Business Cards Holder: So your cards don't get scattered, crushed or dirty in your bag. These don't have to cost a fortune either. You can get one for a few dollars at Muji or Lee's Art Shop (NYC).
3. 9 x 12 Portfolio (industry standard size): To put your tear sheets in from magazines and websites and TFP (trade for portfolio) work. Don't actually tear pictures of your work out of magazines. Use an exacto knife and ruler to cut it out neatly. I like using the Itoya brand of portfolios.
4. Thank You Cards: Choose one set of artsy, creative ones to suit your style as well as a set of simple classic ones.
5. Sharp Shoes and/or Bag: Invest in one or both in classic, chic styles that won't be "out" next season. These are handy when you need to dress to impress or just to wear everyday. I recommend H & M bags because they are stylish, chic, classic or trendy and above all affordable.
What are the must-haves that you'd recommend for fashion newbies? Let me know in the comments below.
Thanks for reading, take care!


  1. Hi Leah! It's Kelley from the BLM group. I love this post as it serves as a great starting place for new business owners. Your tips are definitely on point. Love your blog and all of the useful information you're providing. Keep it up! Wishing you much success:-)

    With Love,

  2. Thanks so much for the amazing feedback and encouragement Kelley! I appreciate you taking the time to stop by and comment. Have a wonderful day. Peace :-)