Monday, August 10, 2015

Graphic Designer Liv of

I'm excited to announce that Media Monday is here with a spotlight on Liv, graphic designer/owner of! I've been on the look out for a great graphic designer for a very long time so it's great to feature one on my blog.

I discovered her in a Facebook group I'm in and after asking her a few questions there, I wanted to talk to her more about her services. I found out that she does super cool, stylish urban illustrations in addition to her design work. I figured it would be a good idea to interview her for the blog so others can see her work. Without further adieu here is our interview, enjoy!

1. Tell us a bit about yourself and your graphic design services.

Well, I am a professional Graphic Designer and Illustrator, residing in Los Angeles, CA. I grew up as an artsy shy kid, the typical story..I was always into fashion, but it wasn't my main focus because I didn't get encouragement to pursue it via my parents, as it seemed to be an unrealistic profession at that time. I knew, however, that my future would be somewhere in the creative field from an early age. When I was about 15/16, I started familiarizing myself with Photoshop..that was my first love. A few years later, I happened to network with some graphic designers and I grew an interest in digital Illustration. I picked up on the basics, and expanded from there. Everyone around was into my style, and I started getting requests to illustrate for money. I was certain of my career choice in this field about 2 years later, when MTV Germany featured my Hip Hop Series Illustrations on their website. Now, some 14 years later, I am working in my field as a professional illustrator and graphic designer and offering my creative services to companies and people of all backgrounds.

2. I think your work has a very stylish, colorful, fun vibe to it, which may be a great fit for other fashion professionals. In what ways do you think fashion stylists/fashion bloggers can especially benefit from your services if they want to hire you?

I believe that my style is very unique, and people of all professions, especially fellow creatives, can see that I make my illustrations come alive. I always look for depth, I try to bring out the best in a client's reference shot. I have limited knowledge of the people that commission me for work, so their photo is what builds my idea of what they are, how they see themselves, and how they want to be perceived by their personal or professional surrounding. I make it my responsibility to present them in their best light through an amazing, stylish illustration.  I have a thorough eye for shadows and highlights, depth fields, and I love fashion. I think people can tell that I am passionate about style and I love strong features, bold lines, vibrant colors and tones.

3. What are some of you visual influences and the inspiration behind your graphic design aesthetic?

Truthfully, my background is in urban art. I have always loved graffiti, hip hop, and style. As a teen, I was super inspired by East Coast hip hop and R'n'B. I grew up at a time when this music (think Nas, Jay-Z, Erykah Badu, The Roots, to even early J.Lo, Ashanti, Ja Rule days in the early 2000's) was super inspiring, and everything sounded different. Many videos at that time had a very clean style, vibrant colors, stylish urban settings. I loved that. So that's what inspires me. I've always lived in big cities, capitals and traveled a lot since childhood. So I am inspired by people I meet, fashion, music, and street vibes.

4. What are 4 resources that you recommend all fashion pros know about?

As I am not truly a fashion professional, I can share some general artistic advice. As a professional Creative, I can say that a major resource for me is just simply networking and bouncing off ideas with friends and potential friends. You never know who you're going to run into. It's OK to look at other people's work and get inspired. I usually look at my favorite celebrities, think of who I might just want to illustrate for myself - a non commissioned piece. I think it's important to remember to create pieces for yourself that allow you to expand your skill sets. Experiment. I like to browse fashion and urban magazines, photographer portfolios, instagram etc. for inspiration.

5.  Where can my readers connect with you on social media?

You can follow me on Instagram @livinelay. I am on twitter @livinelay, but I am not really active there. Feel free to visit me on as well.

6. Is there anything else you'd like to add that wasn't previously covered?

I'd like to just thank you for featuring me in this interview :). I am usually super low key. But I appreciate this. I'd like to encourage your readers to get in touch and network with me, if they are interested. I love working with other creatives. If anyone needs Graphic Design or Illustration services, just drop me a line and I'll happily discuss your project with you.

What did you like about the interview? Let me know in the comments below.

Thanks for reading, taking care.

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